Wednesday, June 24, 2015

The Importance of Business in the Local Community

When it comes to local businesses that are small to medium sizes, working together with the community is always a great chance to get to know your customers, as well as gain a little humility in how your business is run. A business that sees its local community as an opportunity to help change lives and make a difference is a better business model than a company that only sees a profit.

Some of the best local businesses work together with their local community in various local projects that aim to raise awareness of local issues, help local citizens to make the community better and work with the local council and government schemes to support other local businesses to work together and succeed.

Keeping Your Community Together all know that local businesses are a hugely important factor in small communities, often keeping the community together with a small grocery store, a post office or a community centre, so reaching out into the community is a great way to meet your fellow locals, your existing customers and see any opportunities you can get your business trusted and respected by the local community.

One of the best ways to get repeat business is to gain the trust and the support of your local community. Always look for opportunities to do good for your community and the locals will respect your more for it. It has to be genuine, and when you are living and working in a small community, you will understand the needs and values of that community much better.

Don’t see your rivals in a small community as cutthroat and out to take you out of business. Most often in a smaller community you will see businesses working together, as the success of a local community often hinges on the success of the local businesses.

Increased Opportunities for All

Less business being done means fewer options for the locals who live there, and there are fewer chances of other businesses coming into the community to launch their own products and services. Many local businesses work with local schools and education systems to support them in their roles as education providers, as well as the local students when helping out with internships and even work placement schemes for underprivileged students and adults in the community.

This is a great way to work with local authorities to ensure that the standards of education are raised, and that there are proven opportunities for local individuals to succeed in the community, ensuring that the community can grow into a vital source of sustainable work, business and customers.

Get involved in your local community!

Getting involved with local sporting organisations is another great way for local businesses to reach out into the community to support local groups, as well as gain a little advertising space whilst doing so. Business Plaza offers some of the best inter-community sponsorship opportunities for local businesses to help their community and gain the respect and trust of the local people, to help businesses, people, workers and the community as a whole succeed.

Sunday, April 26, 2015

Interesting Ways To Raise Fund for Your School

Running a school is a challenging task and requires a huge number of skills and a great support team. It is almost certain that you have to face challenges like raising money for newly opened science lab or a special music class. There are many ways you can approach raising money for your project, here are just a few of your options.

 Organize Events

This is an easy way of collecting money. You can invite your local community to participate sporting events. For example, organize a pitch-a-thon to measure how fast people can through a baseball or kick a soccer ball. Charge a few dollars for each attempt and offer a small prize for the winner.

Car Wash

Get a group of students to set up car wash event in the parking lot of your school. Charge a small amount for each wash. Make sure people are careful enough while parking their cars. This is also a great opportunity to connect with your community and talk about health and safety with your students. 

A Rubber Duck Race

This is probably the funniest way of raising money. People will have huge fun with this event. Firstly, rubber ducks are sold to the local community, people who buy a duck have to write their name and phone number on the bottom (make sure you use waterproof ink).  Request the duck owners to their ducks to a nearby pond or large pool and place all the ducks in the pool at the same time. The duck that reaches the finish line first is the winner! 


Organize your own read-a-thon by getting people to sponsor students to read more books. Every student could ask their friends and family to support them by pledging a certain amount of money per book they read. They can choose what they want to read instead of what the school assigns so it gets them reading, and you raise much needed funds for the school!

Talent Show

If you have a bunch of talented kids who can are great performers, this is a wonderful opportunity for fundraising. Choose a theme which is suitable for all age group people and organize the show! Parents love to watch their kid’s performance and will be happy to spend some money to see what you have created. You can also raise money by selling tickets and asking local companies to sponsor the show.

At Business Plaza, we’re constantly researching and looking at new ways of fundraising – not just because we’re helped many organizations to  fundraising programs, but because being in the know and developing fresh ideas helps us to help our clients. If there are other innovative ways you know, feel free to discuss it in the comments sections as it’s likely we’ve missed some. Thanks for reading and good luck with your fundraising mission!

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Thursday, April 2, 2015

5 Sponsorship Support Website for Local Australian Cricket Sport Clubs

Cricket has come a long way since the early years, with new sporting events, a cricket world cup and even the twenty-twenty events that have taken the popularity of the sport to a new level in Australia. More and more local cricket clubs are being set up across the country, with access to this fine pastime being easier than ever.

The cricket world cup in 2015 started with much fanfare, with Australia heading to a possible victory in the final after a stunning series of events against India that will make this year’s tournament final one not to miss. It is sure to be an edge-of-your-seat finale to inspire the grass roots clubs for the season ahead.

Sponsorship for Clubs and Individuals

If you are a member of a local cricket club, or an individual looking to set up a new club, financing such a venture may seem like a pie in the sky concept. But there are many different organizations out there ready to help you live your dream and get sponsorship for your club.

Organizations such as Keith Dudgeon, the cricket specialists are willing to help sponsor your cricket club with a simple cricket sponsorship application that could put your team ahead of the game. This family owned and orientated company looks out for the enthusiasts and team players, offering a range of options to choose from for your teams’ sponsorships needs.

Blue Tongue Sports also offer a great sponsorship scheme for individuals and clubs, offering you a chance to get all of the latest equipment for you to perform your tasks as master cricketer and a winning formula for your team. They have a simple qualification process that is based on merit, and offer a chance to smaller junior clubs to get a range of bats and gear. 

Community Spirit Creates Sporting Legends

Commonwealth Bank cricket offer both clubs and individuals the chance to get cricket sponsorship for their local team. Thanks to the inter communities partnerships they broker with local businesses. CommBank believe it is important to support local communities through cricket at all levels, and offer both help and guidance on sponsorship deals and partnerships.

Aero cricket are a specialist padding and gear company that cater for individuals and clubs that are looking for sponsorship throughout the world of cricket, as well as having a range of amateur and professional pads, gloves and gear for private and club use. Their professional stance puts them in the perfect place for a local school team or an amateur club to gain sponsorship to garner greater success.

Cooper Cricket is another big name brand that offer their sponsorship services to junior and amateur leagues in search of progress. They believe in community spirit and aim to provide sponsorship to both individuals and clubs looking to further their progress in community sport.

Business Plaza, the Sponsorship Specialists

When looking for specialist help regarding sponsorship in cricket, many amateur clubs and individuals look to companies like Business Plaza, who offer expert advice to club managers and players about getting the best sponsorship on an individual basis.

You will get the chance to work with inspirational people when working together with Business Plaza to find you the most suitable sponsorship deal available. With local companies are lined up ready and you may have the chance to create a winning partnership both on the field and off.

Business Plaza gets together with local businesses to offer a unique range of sponsorship options to local teams, incorporating a community spirit that is much needed to ensure further the success and the love of the game that so many younger players and teams have shown towards this historic team sport.

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Wednesday, February 18, 2015

The Impact that Community Funding has on Sports of Australia

Community funding within sports has a long an illustrious history of making big changes in people’s lives, from the deeply oven tapestry of communities that thrive across the country. The true spirit of sport comes from the notion that teamwork and determination will bring you not only success, but also a sense of achievement through the projects and the participants involved. 

Community funding helps support local projects that aim to raise the living standards, chances and success stories that otherwise may have slipped through the cracks. Community funding provides inspirational local coaches the chance to inspire others to success, to fund trainers to bring young people together in a safe environment, and educators to teach their community that someone still believes in them.

Community Funding: Vital for Australian Sports 

Ideas of fundraising  is a vital part in Australian sports, providing communities across the country with funds that organizations may have missed out on when it comes to government funding or educational organizational schemes. Government funding changes from time to time, so community funding serves a vital purpose of filling in those gaps, and providing relief to underfunded or charitable organizations.

Government funding in the community however, provides a secure flow of funds that are available to communities nationwide with the dire help and assistance they need. There are national community fund campaigns to raise awareness on certain issues, and the benefits of funding sport to alleviate those issues.

The Women Leaders in Sport grant for example, provides the means for women to up-skill and gain further educational qualifications and skills to fulfill their potential as coaches, official and administrators within their sport.  

Achieving Fund for your Community Project

Getting fund for your community sport projects depends on the type of project it entails, as well as the community in which it operates. There are many different government fund pools available that cover a wide variety of sectors, and the different outcomes each community sport project achieves. 

Many private charities and funding organizations are available to fill in the blanks when it comes to getting your community projects funded. Business Plaza, who has worked tirelessly to help bring community groups, schools and charitable organizations a unique way to bring funding and recurring revenue to their client’s.

Local Investment in Local Communities

As a local area media network, Business Plaza offers community sporting teams, players, coaches and those involved with community projects the chance of sponsorship and recognition both within the community and within their sport. Business Plaza works with local companies, businesses and private individuals to come up with a low-cost advertising plan to sponsor local teams.

All parties benefit within this scenario, and it has already helped local community sporting projects stay open for business to continue their important work. Management of sponsor-business-sport relationships is handled within, allowing those inspirational people that work in community sporting projects to instil education, teamwork and life-skills to all that benefit from a true community spirit. 

Friday, November 14, 2014

The Economical Follow-ups of Sponsorship in Austrlian Sports

Australia is a sports crazy nation. The crowds that are drawn to sporting events whether it be AFL, Soccer, Cricket, Racing, Tennis and others compared to our population confirms this. Further, the Australian government spends substantial amount of budget for the research and development of sports and sporting clubs. According to a report of Australian Sports Commission it is estimated that total spending for 2013-14 budget year was $313, 269 AUD for sports development and total sports sponsorship in Australia and NZ combined was $927m Australian dollar in this period.

Sports Sponsorship

This article will focus in the sponsorship spending for major Australian sports and highlights the impact of business sponsorship to Australian economy.

Australian Rules Football


Australian Rules Football also known as AFL is undoubtedly the most popular sport in Australia, particularly in Victoria. Currently 18 teams play AFL and sponsors pay AUD 774 million in Australia and NZD 182 million in New Zealand every year. Among all the major league AFL gets the highest number of money from corporate companies.

Rugby Union

rugby union

Rugby Union is the second most popular sport in Australia. It has been played in Australia for past 200 years and the Australian national rugby team has won the Rugby World Cup twice. According to a Sponsorship Today report, the total value of sponsorship in Rugby is equivalent to $105 USD. Major sports equipment vendor Adidas paid $25m in Rugby sponsorship this year, for Australia and NZ combined.


Cricket Australia

Australia has long history as a cricket playing nation. In fact the first two teams that played the first official international cricket match is Australia and England. The Australian national cricket team has won a number of international competitions including the highest number of ODI World Cups. The most popular test series in the world is the Ashes, played between Australia and England. However, Australia has won 32 Ashes series from 68 series, good for only a 40% winning record. A $25m sponsorship agreement was recently signed with the Cricket Board of Australia and Common wealth Bank of Australia for the next 4 Ashes series. According to a Herald Sun report, Cricket Australia is expecting $40m AUD income by the end of the 2013-14 season majority, most of which has come from sponsorship money.


According to the statistics, the financial sector accounts for just 13% of total sports sponsorship spend in Australia, which is a low number compared to other Western countries where it can account for 20% - 30%. The majority of sponsorship money comes from car, alcohol and soft drink companies, which is quite usual and may say something about the average sports fan in Australia.

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Wednesday, October 22, 2014

How Sports Sponsorship Can Bring Your Business into a League of Its Own

One of the biggest trends in marketing and advertising recently has been in the form of sports advertising and sports sponsorship. Bringing your brand in front of hundreds and thousands of people on a regular basis can help boost the image of your brand or business as well as forge long-lasting relationship in the community.

sports sponsorship and advertisement

You don’t have to spend millions of dollars to bring your business into the forefront of peoples’ minds when it comes to sports sponsorship, and with a little community spirit, you can boost your brand awareness to become a trusted and reputable name in the industry you specify.

Greater Brand Penetration than Traditional Print Media

Sports sponsorship has come a long way in terms of reaching out to your audience in new and innovative ways. One of the best ways to boost your brand’s awareness is by taking on the sponsorship rights to a local sports team and allow your business a greater awareness than even newspaper or traditional print media can offer.

Brand Penetration

When you sponsor a local sports team, your brand will become synonymous with the team for all of its public and private dealings. A successful sports team will allow your brand further spotlight in the printed press as well as radio features if your brand name is part of the team identity. Partnering with a local team will also go a long way to get your brand trusted within the community and allow a long term partnership to succeed both on and off the pitch.

Shirt Sponsorship, Kit & Equipment or Transport

Youth teams are a great place to start when it comes to sponsorship, with both soccer and AFL leagues cropping up across the country, it can be easy to find a team willing to bare your name on their Guernsey’s. Sponsorship deals can be drafted up relatively quickly, with a simple Guernsey sponsorship deal, kit and equipment deals or even the teams’ bus being another advertising avenue for you to look at.

afl sports sponsorship

Working in the community, your business along with the sports team can create special interest or charity events to further boost the brand of your coalition. Building on these events will allow you to talk to the public about your business, explain what services you provide and offer the general public further information about how you conduct your business.

An Innovative Approach to Advertising

Advertising with the aid of a local sports team is an innovative approach to marketing and allows you greater reach into the community than regular or traditional marketing approaches. Sports sponsorship offers a cost-effective way to get the message of your business heard above others and often benefits from a lack of competition in certain areas.

innovative advertising

Choosing a sport or a sports team will be a key attribute in determining what type of business or service you offer. Choosing a sport that is popular, offers the chance sto get involved with the community and to further your brand awareness across town and nationwide will set you in good stead in the future.

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Tuesday, September 9, 2014

The Importance of Advertising for Your Business

Looking to expand your business and reach a greater audience for your products and services? It’s no secret that advertising is a means of garnering new customers, creating brand recognition and communicating what your company stands for in even the most crowded of markets. Advertising and marketing is something that can be done affordably and needs to be considered even for small and medium businesses.

community advertising
Advertising falls into many different categories. Maybe you want to advertise a specific product, item or service you offer, want to tell people what your company is about and what you do, or whether to offer special offers and services as a way to drum up business. Creating an advertising campaign may come with a few headaches along the way if you do it all by yourself, so take a step back and ask yourself the direction you want to go in.

Get Your Company Known 

One of the most popular reasons for advertising a business of company has to be for getting the name of your brand out there. You offer a service, you have grown your business, but hardly anyone knows about you and what you do. This is where brand and service recognition comes in to help expand the awareness of your company to improve growth, sales and overall business.

Get Your Company Known
Your business could offer the greatest service available on the market right now, but if nobody has heard of you, how will your business grow? Community advertising is a way for businesses of all sizes to gain recognition locally and a good way to market a business with a modest budget. It is cheaper than taking out a two page spread in the middle of a national magazine or newspaper, and is the first step many businesses take in their marketing efforts.

Brand Recognition in Your Local Community

Community marketing involves reaching out to your community to get your brand, services and business known and heard of, as well as helping out in the community in one go. Think of sponsoring local events, holding special days where the local community can get involved and ensuring that you are regularly in the local newspaper in a positive light.

brand recognition
Community advertising has the ability to get your company very well known in a short space of time,. Expansion is much easier, depending on your business model, when name recognition is tied to the products and services that your company offers. In most cases, community advertising pays great dividends when it comes to reaching out further to surrounding areas.

Further Expand Your Client Base

If you start locally, you can always expand on your business when your business is ready. Offer incentives for customers and clients to do business in your local area, and create a user base of local companies that can work together to mutually grow their client list and further business.

community marketing
Using the services of a local advertising company will help in the long term, as many clients of theirs may share the same ideas and community ethos that your company does, to further help your region grow as a whole. Advertising doesn’t have to be complicated in these instances, so why not improve the recognition of your company by advertising in your local community today.

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